For Vodafone’s EVO campaign, the goal was to introduce their new mobile plans with a fresh and innovative design perspective. The brief called for something dynamic and visually striking that would set Vodafone apart from typical telecom campaigns. The focus was on creating an engaging way to showcase their mobile plans, emphasizing flexibility and future-forward thinking.

I approached this by designing bespoke 3D assets, which provided a modern, sleek aesthetic while maintaining Vodafone’s strong brand identity. The 3D staging featured completely brandless phones and laptops, allowing the focus to remain on the mobile plans themselves rather than any specific device. This choice helped to create a versatile and clean look that could easily be adapted across different campaign assets without detracting from the core message.